Desjardins. Illustrations for a advertising campaign about REER
Desjardins. Illustrations for a advertising campaign about REER

Desjardin's campaign

Creation of four « kaleidoscopic" illustrations to promote Desjardin’s saving account. 

The idea was to illustrate why people would save their money: Vacation? Retirement? Building a new home? It’s easy to save money with Desjardins’ Saving account.



Illustration: Delphine Meier, delphine-meier.com

Art direction: LG2, https://lg2.com/fr/

Animation: Fly studio, http://www.flystudio.com/​​​​​​​


01. Save up and travel


Desjardins. Illustrations for a advertising campaign about REER
Desjardins. Illustrations for a advertising campaign about REER

02. Save up and build your home



Desjardins. Illustrations for a advertising campaign about REER
Desjardins. Illustrations for a advertising campaign about REER

03. Save up for your retirement plan



Desjardins. Illustrations for a advertising campaign about REER
Desjardins. Illustrations for a advertising campaign about REER

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