Over the past few months, I had the opportunity to work on both the art direction and illustration for National Tree Day 2025, a campaign by Tree Canada.
This project was a full-circle creative experience — from developing the visual identity to crafting vibrant illustrations that reflect the spirit of the event. I aimed to create a colorful, approachable, and nature-inspired aesthetic that would resonate across digital and print materials.
It was an incredibly rewarding process to bring this campaign to life from start to finish.
More visuals and process breakdowns are included below — hope you enjoy exploring the work!
Client: Tree Canada
